Located on a narrow island site at the northern edge of the Times Square Special Theater District, zoning requirements limited the maximum area of floors to a progressively-stepped envelope. The form is a helical tower, which gives the building a more dynamic feeling, rather than the static one of stacked, diminishing boxes. To accommodate a rental market looking for maximum floor size with maximum interior planning flexibility, the core is pulled to the north and logically resolves zoning encroachment/recess regulations.

Special requirements of the District required extensive advertising signage. The problem was to design a building which would be acceptable to office tenants during the day and meet the signage requirements at night. Construction is a steel tower with a structurally-glazed glass skin. Ceramic- coated glass expresses the horizontal, and vertical-grid vision panels are dark grey reflecting glass.